The Book

Financial Management for Business: Cracking the Hidden Code
Robert Bittlestone

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Cambridge University Press

Financial Management for Business: Cracking the Hidden Code represents a breakthrough approach to business education. Set against the gripping story of Luca Pacioli’s research into the ‘Hidden Code’ of bookkeeping that transformed medieval business and remains at the heart of every modern enterprise, the book presents an innovative step-by-step model that will transform your understanding of financial management. Key concepts such as profit and loss, cash flow and balance sheets are brought to life with Internet-based simulations that show how cash actually flows around the business. The book also helps to explain how decisions such as pricing and advertising affect the bottom line and why financial disasters happen, such as the 2008 international banking crisis.

Financial Management for Business: Cracking the Hidden Code

Table of Contents

Part I. A Dream of Future Wealth:

  1. Income and outcome
  2. Fool's gold
  3. Play the game
  4. The judgement of balance
  5. Return to reality
  6. The cost of success
  7. Profit and cash
  8. Time to take stock
  9. A capital asset
  10. Mind your own business
  11. The taxonomy of fog
  12. The merchant of Florence

Part II. The Hidden Art of Management:

  1. The sweet spot
  2. Elastic bands
  3. An offer you can't refuse
  4. The best of both worlds
  5. Financial perestroika on Interstate 95
  6. Loads of money
  7. Checkmate
  8. Acts of God
  9. Acts of men
  10. Hubble, bubble, double-entry trouble
  11. Credit crunch conclusion
  12. 21st-century accounting
  • Appendix 1. Mathematical anchor
  • Appendix 2. Getting to grips with cash

Reviews

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Cambridge University Press
ISBN-13: 9780521762908
Published October 7 2010
227 pages, 114 colour illustrations

 

Reviews

“Many people within organisations, including many finance personnel, rarely step back and see how the whole system hangs together, how interdependencies between different parts of the system need to be carefully monitored and managed. This book persuasively shows how a marriage between a sound analytical understanding of the whole system and intuition, could empower people within organisations to engage in more joined up decision making. The appeal of this book is its relevance to anyone who operates in any capacity within an organisation, not just financial managers.” Siva Shankar, Corporate Finance Director, SEGRO
“Financial Management for Business is a memorable effort, quite unique and long overdue. It goes through financial statements at just the right pace for someone who needs to know what they show, and the anecdotes are both helpful and amusing. Most of all, I thoroughly concur with the manner in which technology is embedded in the book.” Alan Sangster, Professor of Accounting and Finance Middlesex University Business School and Co-author of Frank Wood's Business Accounting
“Financial Management for Business presents a much more visual and intuitive way of looking at what less numerate colleagues might view as dull digits and tables, without patronising learners or over-simplifying the issues at stake.” Gina Dyer, Deputy Editor, AccountingWEB.co.uk
“Financial Management for Business is seriously and surprisingly addictive, and great fun too.” Kevin Hull, Group Human Resources Director, Marshalls plc
“Financial Management for Business is a fantastic combination of text and on-line simulation. It will help us to improve the level and quality of our discussions and decisions. Thank you for an experience I will never forget.” Glen Hawk, Vice President, Embedded Business Group, Micron Technology Inc.